About us

Hey gals! I'm Nicole, owner of Apricot Lane Rome, and if there's one thing you should know about me, it's that I really LOVE clothes! But even more than that, I love finding those pieces that make you put something on and immediately think, "Okayyyyy... this is CUTE."

I personally help choose the pieces that come into our boutique, and I'm always thinking about the women who shop with us. I want our clothes to feel current and fun, but still wearable for real life-whether you're headed to work, dinner with the girls, date night, a ball game, vacation, or just want to feel a little extra cute running around town.

My goal has always been for Apricot Lane Rome to feel less like "just another clothing store" and more like your favorite place to shop. The kind of place where you can walk in and say, "I need something cute and I have NO idea what I'm looking for," and we'll figure it out together!

We're locally owned right here in Rome,Georgia, and every time you shop with us-whether it's in the store or online-you're supporting a small business and the people behind it. That means more to me than you probably realize!

So look around, try something new, and have a little fun with your closet! And if you need help deciding what to wear? Girl, that's what we are here for!!